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Cookie Policy

Effective May 9, 2026

Introduction

This Cookie Policy explains how Past Papers Academy ("we," "our," or "us") uses cookies and similar browser storage technologies on pastpapersacademy.com (the "Site"). It should be read alongside our Privacy Policy, which explains more broadly how we handle your personal data.

When you first visit the Site, a consent banner will appear asking you to choose your cookie preferences. You can accept all cookies, reject non-essential ones, or customise your choices individually. Your preferences are saved and respected on all future visits.

Your choice matters: We only activate analytics and marketing tools after you give consent. Essential storage is always active because the Site cannot function without it.

What Are Cookies?

Cookies are small text files that a website stores in your browser. They allow the site to remember information between page loads and visits - for example, your language or theme preference.

This Site also uses browser local storage, which works similarly to cookies but is stored directly in your browser rather than being sent with every request to our server. Local storage is used for the same purposes as cookies on this Site.

Types by Duration

  • Session storage: Deleted when you close your browser tab
  • Persistent storage: Remains until it expires or you manually clear it

Types by Origin

  • First-party: Set directly by this Site
  • Third-party: Set by external services loaded on the Site (e.g. analytics tools)

Our Cookies & Storage

The following first-party items are stored in your browser's local storage when you visit the Site. None of these contain personally identifiable information unless you have explicitly provided it.

Name Category Purpose Duration
ppa_cookie_consent Essential Stores your cookie category choices (essential / analytics / marketing) so the consent banner does not reappear on every visit Persistent
ppa_anonymous_id Essential A randomly generated identifier that distinguishes your session from other visitors. Not linked to your name or email address. Persistent
ppa_is_new Essential Flags whether this is your first visit so we can show appropriate onboarding content Persistent
ppa_subscribed Essential Flags whether you have subscribed to the newsletter, preventing the sign-up prompt from reappearing Persistent
ppa_chat_history Essential Stores your recent AI chat conversation locally so your history is available when you return Persistent
theme Essential Remembers your dark or light mode preference Persistent

Third-Party Cookies

Some third-party services embedded on the Site may set their own cookies or use similar tracking technologies. We have no control over third-party cookies. Where a service requires your consent, it is not activated until you grant it.

PostHog Analytics

PostHog provides analytics, session recording, and heatmaps. It tracks how visitors interact with the Site - pages visited, features used, and (with session recording) scrolling and clicking patterns. All form inputs are masked so their content is never captured.

  • Provider: PostHog, Inc.
  • Data processed on EU servers (eu.i.posthog.com)
  • Only loaded after you accept the Analytics category
  • PostHog Privacy Policy

Facebook (Meta) Pixel Marketing

The Facebook Pixel tracks visits to the Site and helps us show relevant advertisements to you on Facebook and Instagram. It may set cookies in your browser that persist across websites.

  • Provider: Meta Platforms, Inc.
  • Only loaded after you accept the Marketing category
  • Meta Privacy Policy

Cloudflare Web Analytics Essential

Cloudflare Web Analytics provides basic traffic metrics (page views, visitor counts) using a lightweight beacon script. It does not set any tracking cookies and does not use fingerprinting. No consent is required.

YouTube Embeds Essential

Video content on the Site is embedded from YouTube. When you play a video, YouTube may set its own cookies and collect data about your interaction. Videos use the youtube-nocookie.com domain where possible to reduce tracking before playback.

Google Fonts & Font Awesome Essential

These CDN services deliver fonts and icons used across the Site. They may log the requesting IP address as part of normal server operation but do not set tracking cookies.

  • Providers: Google LLC; Cloudflare, Inc. (cdnjs)

Trustpilot Essential

A Trustpilot widget is embedded on some pages to display customer reviews. Trustpilot may set its own cookies when the widget loads.

Managing Your Preferences

Using Our Cookie Banner

When you first visit the Site, a small banner will appear in the bottom-right corner with three options:

  • "Accept" -; Accepts all categories (Essential, Analytics, and Marketing). This enables PostHog analytics, session recording, and the Facebook Pixel.
  • "Reject All" -; Accepts Essential storage only; no analytics or marketing tools are loaded.
  • "Customize" -; Opens a preferences panel where you can individually toggle Analytics (PostHog) and Marketing (Facebook Pixel) on or off.

Changing Your Preferences

Your preferences are saved in your browser's local storage under the key ppa_cookie_consent. To reset your choices and see the consent banner again, clear your browser's local storage for this site or run the following in your browser's developer console:

localStorage.removeItem('ppa_cookie_consent'); location.reload();

Alternatively, contact us and we can guide you through resetting your preferences.

Browser-Level Controls

Most browsers allow you to block or delete cookies and local storage through their settings. Note that blocking essential storage may affect how the Site functions - for example, your theme preference and chat history will not be saved. Links to browser cookie controls:

Opting Out of Third-Party Advertising

To opt out of personalised advertising from Facebook (Meta), visit your Facebook Ad Preferences or the Your Online Choices platform.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use or in applicable regulations. When we make material changes, we will:

  • Post the updated policy on this page
  • Update the "Effective Date" at the top
  • Increment the consent version, which will cause the consent banner to reappear so you can review and confirm your preferences

We encourage you to review this page periodically.

Contact Us

If you have any questions about this Cookie Policy or how we handle your data, please get in touch:

Past Papers Academy

Email: [email protected]

WhatsApp: +260 769 440 841

Website: pastpapersacademy.com

We aim to respond to all enquiries within 48 hours.