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Cookie Policy
Effective May 9, 2026
Introduction
This Cookie Policy explains how Past Papers Academy ("we," "our," or "us") uses cookies and similar browser storage technologies on pastpapersacademy.com (the "Site"). It should be read alongside our Privacy Policy, which explains more broadly how we handle your personal data.
When you first visit the Site, a consent banner will appear asking you to choose your cookie preferences. You can accept all cookies, reject non-essential ones, or customise your choices individually. Your preferences are saved and respected on all future visits.
Your choice matters: We only activate analytics and marketing tools after you give consent. Essential storage is always active because the Site cannot function without it.
What Are Cookies?
Cookies are small text files that a website stores in your browser. They allow the site to remember information between page loads and visits - for example, your language or theme preference.
This Site also uses browser local storage, which works similarly to cookies but is stored directly in your browser rather than being sent with every request to our server. Local storage is used for the same purposes as cookies on this Site.
Types by Duration
- Session storage: Deleted when you close your browser tab
- Persistent storage: Remains until it expires or you manually clear it
Types by Origin
- First-party: Set directly by this Site
- Third-party: Set by external services loaded on the Site (e.g. analytics tools)
Our Cookies & Storage
The following first-party items are stored in your browser's local storage when you visit the Site. None of these contain personally identifiable information unless you have explicitly provided it.
First-Party Site Analytics
Separately from the third-party analytics described below, we
record operational data about how the Site is used directly on
our own servers - which pages are viewed, how visits are
grouped into sessions, and which features (search, downloads,
saved papers) are used. This is event-level data, not purely
aggregate: each event is linked to the same anonymous
identifier described in the table above
(ppa_anonymous_id) and a similar anonymous
session identifier (ppa_session), so it can be
used to reconstruct an individual (anonymous) visitor's path
through the Site. It also includes the literal text of
anything you type into the Site's search box, and, for error
pages, the full URL you were trying to reach and the page you
came from. No IP address is stored, no data from this is
shared with or sold to any third party, and it is never used
to build advertising profiles.
We treat this the same as the other essential items above - not gated behind the Analytics consent toggle, in the same way Cloudflare Web Analytics (below) already isn't - because it is first-party only, never shared or sold, and never used for cross-site tracking or advertising, which is what the Analytics/Marketing distinction below is really about. Declining the Analytics category still fully blocks PostHog (session recording, heatmaps) and the Facebook Pixel - the third-party tools - exactly as described in that section.
Third-Party Cookies
Some third-party services embedded on the Site may set their own cookies or use similar tracking technologies. We have no control over third-party cookies. Where a service requires your consent, it is not activated until you grant it.
PostHog
PostHog provides analytics, session recording, and heatmaps. It tracks how visitors interact with the Site - pages visited, features used, and (with session recording) scrolling and clicking patterns. All form inputs are masked so their content is never captured.
- Provider: PostHog, Inc.
-
Data processed on EU servers (
eu.i.posthog.com) - Only loaded after you accept the Analytics category
- PostHog Privacy Policy
Facebook (Meta) Pixel
The Facebook Pixel tracks visits to the Site and helps us show relevant advertisements to you on Facebook and Instagram. It may set cookies in your browser that persist across websites.
- Provider: Meta Platforms, Inc.
- Only loaded after you accept the Marketing category
- Meta Privacy Policy
Cloudflare Web Analytics
Cloudflare Web Analytics provides basic traffic metrics (page views, visitor counts) using a lightweight beacon script. It does not set any tracking cookies and does not use fingerprinting. No consent is required.
- Provider: Cloudflare, Inc.
- Cloudflare Privacy Policy
YouTube Embeds
Video content on the Site is embedded from YouTube. When you
play a video, YouTube may set its own cookies and collect data
about your interaction. All video embeds on the Site use the
youtube-nocookie.com domain to reduce tracking
before playback.
- Provider: Google LLC
- Google Privacy Policy
Google Fonts & Font Awesome
These CDN services deliver fonts and icons used across the Site. They may log the requesting IP address as part of normal server operation but do not set tracking cookies.
- Providers: Google LLC; Cloudflare, Inc. (cdnjs)
Trustpilot
A Trustpilot widget is embedded on some pages to display customer reviews. Trustpilot may set its own cookies when the widget loads. Separately, once you confirm a newsletter subscription (see "Our Cookies & Storage" and the Third-Party Services section of our Privacy Policy), we automatically send your email address to Trustpilot by BCC on your welcome email, so Trustpilot can invite you to leave a review. This happens regardless of which sign-up form you used.
- Provider: Trustpilot A/S
- Trustpilot Privacy Policy
Managing Your Preferences
Using Our Cookie Banner
When you first visit the Site, a small banner will appear in the bottom-right corner with three options:
- "Accept" -; Accepts all categories (Essential, Analytics, and Marketing). This enables PostHog analytics, session recording, and the Facebook Pixel.
- "Reject All" -; Accepts Essential storage only; no analytics or marketing tools are loaded.
- "Customize" -; Opens a preferences panel where you can individually toggle Analytics (PostHog) and Marketing (Facebook Pixel) on or off.
Changing Your Preferences
The quickest way to change your choices at any time is the "Cookie Settings" link in the footer of every page, which reopens the same preferences panel shown on your first visit. Saving a change there that turns Analytics or Marketing off will reload the page so any tracker already running that session is actually stopped, not just blocked from loading again.
Your preferences are saved in your browser's local storage
under the key ppa_cookie_consent. As a fallback,
you can also reset your choices and see the consent banner
again by clearing your browser's local storage for this site,
or by running the following in your browser's developer
console:
localStorage.removeItem('ppa_cookie_consent');
location.reload();
Alternatively, contact us and we can guide you through resetting your preferences.
Browser-Level Controls
Most browsers allow you to block or delete cookies and local storage through their settings. Note that blocking essential storage may affect how the Site functions - for example, your theme preference and chat history will not be saved. Links to browser cookie controls:
Opting Out of Third-Party Advertising
To opt out of personalised advertising from Facebook (Meta), visit your Facebook Ad Preferences or the Your Online Choices platform.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use or in applicable regulations. When we make material changes, we will:
- Post the updated policy on this page
- Update the "Effective Date" at the top
- Increment the consent version, which will cause the consent banner to reappear so you can review and confirm your preferences
We encourage you to review this page periodically.
Contact Us
If you have any questions about this Cookie Policy or how we handle your data, please get in touch:
Past Papers Academy
Email: [email protected]
WhatsApp: +260 769 440 841
Website: pastpapersacademy.com
We aim to respond to all enquiries within 48 hours.